Piracy, Is it a good thing??? (Jamin Winans INK illegally downloaded 100,000 times in 48 hours)

I was absolutely stunned this morning to find out that Jamin Winans and Kiowa Winans INK was illegally downloaded via bit torrent sites like Pirate Bay (INK was the #1 downloaded film ahead of major Hollywood releases) over 100,000 times.

We just had Jamin and Kiowa on our Film Courage radio show this past week. Their interview has shattered all records for our show from most listens, most downloads, and most page views. All of this in it's first week online. I believe it is a MUST listen. It is an in-depth case study on the money it took to make INK, their decision to retain the rights to their film and self-distribute and even highlights their deals with Blockbuster and Netflix.

Here is the interview: Jamin Winans and Kiowa Winans on Film Courage

So now, just two days away from wide-release on NOVEMBER 10th, 2009, on iTunes, Amazon, Netflix, Blockbuster (they even have Region 0 DVD's where it can be seen anywhere in the world) the pirates come thieving.

INK packs the house at the Egyptian Theatre in Hollywood on June 10th, 2009

This news has been sinking in all day. On one side it absolutely infuriates me and on the other I am completely overjoyed. I was on the phone with Jamin about 2 or 3 weeks ago and we talked about piracy and bit torrents. We know there is nothing we can do about it. To combat piracy, Jamin and Kiowa have done all they can to make INK available through all major outlets as fast as they humanly could. There is no major studio behind this release. As a matter of fact, if you listen to our interview with Jamin and Kiowa, you will hear them say that up until November 10th all DVD orders are being handled by them right from their house. This is their dedication to get their film out to their fans as soon as they can. I can tell you this, Jamin never imagined that his film would be so popular as to be the #1 illegally downloaded movie anywhere. He was obviously concerned about it being pirated but this is absolutely insane.

I am not a part of any bit torrent sites, so I am not familiar. How common is it for an Independently financed, independently made, and independently distributed film like INK to be in such demand through piracy??? Can you share with me any other specific examples? Is INK in unique territory? Is it just the INK phenomenon?

In our phone conversation, I was telling Jamin that I believe INK is going to be huge when it hits DVD. I never suspected this and I know that Jamin and Kiowa have to both be floored, both positively and negatively.

100,000 legal downloads is enough to instantly take Jamin and Kiowa out of debt. They would be able to pay back their investors which is something they are adamant about. This would immediately send them into the black. For those of you who are not aware, Jamin and Kiowa spent at least a year in pre-production, 80 days in production, almost two years in post-production, and almost a year semi-theatrically distributing the film across the country.

They have now received the ultimate validation on their work. Screw all the distributors and gatekeepers who said no to 'INK.' As a matter of fact Kiowa just wrote a great blog about this very thing on their DoubleEdgeFilms.blogspot site. It is one of the best film blogs out there. If you go back to the first blog and read through, you can be right in the passenger seat with them from the beginning of their the distribution journey.

I just want to urge all of you to see INK, but do it right way. I want to see Jamin and Kiowa Winans continue to make films. Let's support them in a way that enables them to do just that. Buy the film from their site http://www.doubleedgefilms.com/ where they offer an amazing package of an autographed DVD/Blu Ray, T-shirt and Poster for $34.99, or you can get INK from Amazon, Blockbuster, Netflix, or iTunes.

There has been tremendous discussion on piracy happening at the INK Facebook Fan Page
(The least some of you who illegally downloaded the film can do is 'Become a Fan')

So what do you think, is Piracy a good thing? Is it going to help Jamin and Kiowa more that they have received all of this 'free advertising?' Is this the best thing that could have happened to them? How does it make you feel?

Fans Taking INK to the Next Level

There is an extraordinary thing happening in the world of independent film right now. A new model for independent film distribution is emerging. Of course this has been evolving for some time now. Yet there is one story that hits very close to home for me.

As I am trying to figure out what to do with my first feature, Night Before the Wedding. I have had my eyes on the developments of Jamin Winans, Kiowa Winans, and the cast/crew of the indie phenomenon INK. I believe this passionate and courageous filmmaking couple and their team is at the forefront of where indie film is going.

I have gotten to know Jamin and Kiowa fairly well, as they have gotten to know Karen and I. This synergy has carried over to the casts of our respective films. INK cast members had a strong presence at our NBTW World Premiere last month. That love has been reciprocated by my NBTW cast members, many of whom have seen INK twice.

It's hard for me to understand why in the collaborative world of filmmaking that so many involved in independent film are so selfish. Most are out for themselves. You see few examples of independent artists championing and curating the works of others in the same shoes. The reality is that making it in indie filmmaking is so difficult, so strenuous, and so back-breaking. You would think that we independent filmmakers would know better when it came to marketing and promotion. You would think that we would know that we cannot make it alone.

That is something I have come to realize and that is why you have witnessed me reach out and connect with filmmakers like Jamin and Kiowa. Like Gary King, Paul J. Alessi, A.J. Rickert-Epstein, Jeff Grace, Steve Nguyen, Laura Russo, Rich Mbariket and a slew of others. Learning from them has been invaluable to me as I attempt to seek out the best path for my film career.

Having said that, if you are a filmmaker, I encourage you to not only promote your work, but promote the work of other independent filmmakers who's work you love and admire. Make connections with other filmmakers. On a very small scale, I have seen the results of my efforts in promoting INK. Some people have even gotten confused and thought the film was mine. (Jamin and Kiowa would probably argue with you that I am being too modest with the impact I have had. : )

What is that you say? You have no time? Well, if you have time to promote your own work, you can easily take a few moments and promote the work of another. Retweet a message on Twitter. Post a trailer on your Facebook page. Email a link to some friends. Encourage others to see the film in the theater or on dvd.

And if you are afraid that you will just be wasting your time. Please know that I have experienced an amazing return on 'investment' from my effort in promoting the work of others. I am often amazed by the generosity, as well as the lengths other filmmakers have put in for me during these early stages of promoting NBTW.

It is so easy for me to get a little off-track. This blog began because I wanted to highlight the current path of INK. It is one that I encourage you to learn more about and study. Fortunately, Jamin just wrote an amazing blog where he recaps his distribution strategies and why he has made some of the choices he has made. I believe this is a must-read, especially if you are a frequent reader of this blog. So, without further delay...

Fans Take INK to the Next Level

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PS - Their blog is one of the best ones out there. Subscribe today.

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PPS - And even bigger news, INK earns a theatrical run in Los Angeles beginning Friday September 11th. Jamin will be on hand for a Q&A that same night at the 10:15pm showing. I cannot recommend the film any higher. I truly hope you have the opportunity to see it in a movie theater.